Internet Marketing Crunch | Your Guide to Succeeding Online, Traffic Generation and Internet Marketing

5 Outsourcing Tip – How To Handle Your Employee’s

How to improve outsourcing with your employees better

8 Internet Marketing Lessons To Grow Your Business

I am just putting together the information foe the one on one coaching program that will be release soon. There are 8 lessons in running an online business that came up that I wanted to share while doing this program (there is a lot more) Lessons 1 – Only Learn From Those Who Have Achieved [...]

How I emailed 12,734 and made $5.54 (this is not a typo)

Internet Marketing has a lot of areas and you have to find area’s you are good at. One area I am not good at is email marketing, well on my older sites, on my new ones I have got better. So I emailed 12,734 yesterday as an affiliate and I mad $5.54 from that list. [...]

Having Competitions Not Bad, Lack Of Demand Is!!!!

Having competition is not bad, having a lack of demand is. I got many competitors in everything I do, I just have to make sure I can do it better then most of them Your competition, often bigger players can build awareness to your market and is indirectly free advertisement. You just need to know [...]

Search Engine Optimization 101

Search Engine Optimization is very easy, it is just lots of constant work (this is where you outsource ). There are 2 types of SEO – Onsite is 20% – optimize new pages (title, tags, description) for keywords – Offisite is 80% - building links Search Engine Optimization really is broken down3 parts. It is [...]

How To Get On Others Radar – Guest Interview With A Professional

Posted by Mukul Verma on August 30th, 2011

I was at Wordd11 this past weekend which brought out a few rare for my business and me personally. First, I was a speaker (only one in 2011), I serviced a customer in person (only one of over 7,000 customers in one of my business’s. They needed my service – I wanna be completely online dammit), I made a shirt to promote a website (offline promoting – this may be the first ever). So lets of firsts and I met up with some great people including Neil Gasson who I did a video with. Neil and I met about 1.5 years ago and he has since then done this better then anyone else I have been, staying on someone radar. Well let him tell you about it in this video.

We also did a video that he will post on his blog, I am sure many people who read this blog can relate to it, better then I can, as he really talks about starting out and the struggles you have. I will post a link once it is up (oh and one thing was procrastination – so leave your comments below helping me encourage Neil to get his blog up)

The Most Important Task In Business

Posted by Mukul Verma on August 29th, 2011

The most important task in any business is marketing.

How much time do you spend in marketing? For years now, I personally try to have 1 full time person always marketing (currently we have 3 1/2 people working on marketing).

What is considered Marketing

1. Traffic Generation – Driving people to your website

2. Building Your Email List – Keeping in touch after they leave -

3. Conversions (yeah since you are increasing sales) – Increasing sales for traffic

When you are starting your business, you will spend more time on building your product creation and system building (Systems are critical so you can have more time to spend on marketing, however once your foundation is set (no it will never be perfect). The most critical part is marketing, marketing, marketing. I would suggest spend 80% of your time on marketing and it is the one task you should do everyday (second most important task (& outsource this one please) is customer service – always be nice to your customers).

No Marketing = No Sales You can throw money at PPC etc…which can be costly and gone when you stop paying – been there, wont go back

No Marketing = No Revenue

No Marketing = No Long Term Business

I think I over did this, however that is a good issue, I focused on traffic and customer service (2 important), now I am working on filling in other parts (like conversion, split testing and monetizing email lists)

Google Checkout – A Unique Traffic Source

Posted by Mukul Verma on July 22nd, 2011

Here is a unique traffic source I have been using for 2 weeks now and it looks to pay off.

Google Checkout offers a promotion feature, where you can discount $5 to the person buying it through Google Checkout store or I am not ever sure where it comes from.

It 2 weeks, I have had $451 in additional revenue (that is $11,726 in extra revenue)

Screen Shot From Google Checkout

From this image you will notice a few things

1. You can put it for a unlimited time

2. 12 sales and $451 in 14 days (for 10 minutes to set up), I will take it

3. I set conditions lower then what I pay affiliates. You do not want to piss your affiliates off and you want to stay profitable (if you have a cost)

If you are using Google Checkout, this is well worth checking out.

Does Multi Tasking Work?

Posted by Mukul Verma on July 13th, 2011

So I have been working on clear focus chunks lately and thought I would share some experiences on it and multi-tasking.

Does Multi Tasking work? Doing many tasks at once

The answer is NO!!!

Does doing multiple tasks in the same day work?

YES!!!!

I think that people mix these 2 up. If I am writing this blog post, while having a chat on messenger and talking to the wife at once. This multi-tasking and does not work. It will take me a lot longer to get any one done and it will not be of any good quality.

What does work?

If I had a 3 minute focus messenger chat, then 10 minutes on a blog (sorry multi-task or not, will not fix my writing) and then deal with what the wife wants spending another 2 minutes.

I can get all 3 tasks complete with better quality and faster. If I did all 3 at once, it may take me 30 minutes to write a blog post since I am chatting.

Now that we have cleared up what multi tasking is, let me share some tips on how to do it effectively.

Tips on Getting More Done

1. Focus on 1 task at a time.

2. Time chunks, I normally use 50 minutes. You can do up to 90 minutes, however I dont suggest you focus on a single task without a break longer then 90 minutes

3. Train others how to reach you and not be interrupted unless it is important. Sometimes we think everything is important, however can it really wait 1 hour? or 1 day? Will someone die or the world blow up.

4. Plan your day the night before. I always write my work for the next day, the night before. This way if I wake up and dont feel like doing something, I will still be on focus (and I feel like that more often then not in the last year )

Therefore, understand that succeeding in multi-tasking is doing focus chunks of a task one after another. Failing is doing it all at the same time.

Cheers,

Mukul

Time

Posted by Mukul Verma on July 8th, 2011

What are you working for?

I suggest you work for time first, money second.

You have 24 hours today, you will NEVER get that time back again.

You can have money today or lose money, you can get that money back.

With time you can make more money.

With time you can help charity.

With time you can do anything you want!!!

How much money do you really need?

I took a 5 week trip living in another country, it is not that expensive.

Most things are not as costly as you think, however freeing your

time is more complex.

Free your time first and anything is possible.

Outsource Tip To Free More Time

Posted by Mukul Verma on June 16th, 2011

Last week I was working on a outsource task, a important one in my opinion. I was delegating my email to someone and I was competing one of the critical steps in making outsourcing work. Watch the video and I will share with you exactly what I did to free my time from email. Maybe I will do a blog post later on delegating email.

If you have my outsourcing guide, this was covered in it, you can buy it now at outsource guide

Working With Affiliates

Posted by Mukul Verma on May 29th, 2011

One of my most powerful forms of marketing is affiliates. As powerful as it is, using affiliates is also something I have least control over (which is kinda of scary).

In my experience the best affiliates are the ones that seek you out, same goes for being an affiliate. The reason for this is that super affiliates often build a business plan or model and the product/service you offer needs to fill that model. If your product/service gets plugged into that system (which can be well SEO websites, a directory for products like yours, advertising on blogs in same niche – whatever the business system). This is likely to get you better results then someone who is just chasing money or doing it without a business plan.

3 Tips For Running An Affiliate Program

1. Make it Easy For Affiliates

I sometimes am mind blown by how hard some websites make it for me to use there affiliate program. I have a proven business system that sells and makes sales for there competitors, but when I want to join and market them, the website takes months to approve an affiliate or have a deactivated CJ account. Here I can bring them proven sales and they make it hard for me.

Make it super easy for your affiliates

Have full tools for your affiliates to market, this is a one time effort, however an important one. Have as much material as possible for your affiliates. Examples are like free giveaways, peels, text ads, video’s, email templates, banners/images (every possible size). The banner to make all the sizes is simple, but that alone can make you be used over another website that does not offer the banner a websites trying to market on.

Once you have set all this up (which I did in 2008 and still going strong), you can focus on getting affiliates and managing them. However this is a important first step to make it easy for others to market your product. I feel like I am telling you the basics, however I see it too often over missed.

2. Always Pay On Time and Communicate In Preferred Method

So I will talk on both sides, being the affiliate and having affiliates.

Being the affiliates, I have cut programs since the person wants to talk on the phone, have meetings and conversations and honestly its a waste of my time (If you know me, you know I outsource a lot), so that may put me into a website I dont rarely spend time on). If I am making $200 a month from you and its only a few emails, GREAT. If I am making $200 a month from you and its 3 phone calls, now its not worth it. Lesson is to value your time and talk the method your affiliate prefers.

Now having affiliates, I have learned to findout if they want that relationship OR if they want to left alone. Some people want it simple, I am like this on websites I completely outsource. I send you a customer, you send me a affiliate cheque. Dont make it more complicated if not needed.

All Affiliates take being paid as a big smile and more trust. Unfortunate I have heard and experienced stories or people who do not pay. As an affiliate, this person will not have affiliates soon, just cut them off and move on. As having affiliates, I can see a appreciation by affiliates. If you do it 1st of month, then stick to that standard.

This is like giving your affiliate a big hug and smile

3. Use Your Customers and Visitors

I have tried affiliate directory and reaching out. I find that my best affiliates are ones who have a business model or system that my product/service compliments their website.

Make sure your customers and site visitors know you have an affiliate program, clear on the bottom bar or somewhere

I have gone to have my programmer build a custom for an affiliate website who is constant and has a good relationship. This will go far in building a relationship and ended up being hugely profitable.

Cheers,

Mukul

Be Selfish

Posted by Mukul Verma on May 24th, 2011

Be Selfish!!!!

I suggest that you look out for yourself first before you look out for anyone else.

It only makes sense.

There are way too many big hearted broke people who try to help everyone else and be very selfless, however that selfless will not pay the bills for them or put a roof over there heads. Therefore it is thinking very short sited. If you want to help more people, make sure you are taken care of first.

If you are well taken care of, you can then give a lot more, to help a lot more people. Look at Warren Buffet and Bill Gates, who gave away billions. If they did not take care of him self, they would not have given these large donations.

Now once you have enough for yourself and you can afford to give away some, please help others, I prefer to help those who cannot help themselves (like children) or people with disability.

The 80/20 rule apply in charity, 80% of donations come from 20% of donors. All that 20% has taken care of themselves first, now they can help a lot more people. They are helping many more people then the person who gives first, then takes care of themselves (they may be able to help a few).

Charity is important, if you make lots of money, it is our duty to help fellow people (If you really think, how much money does one really need).

So to summarize. Be Selfish, then once you have enough, give to others.

Money, Process’s and Goals

Posted by Mukul Verma on April 25th, 2011

Most of what I talk about on this blog is around Internet Marketing, marketing, marketing. However there are a few other steps I believe is important in the steps to being successful with Internet Marketing. This is more on business and life, I will talk on Money, Process’s and Goals.

Process

An IM friend of mine, Miguel, told me that this is my strong point and I did not know it. I have said it before, when Miguel suggest something, I will listen. He sat down and gave me a 5000 feet view of my business and what I do and made me realize he is right. I even had a process for the Toronto IM Meetups. I would spend 10 minutes outside the meeting (email list, post places, confirm restaurant etc… I wrote out the process). I got process’s for outsourcing, customer service, training, even now I got one for checking email.

Process’s are very important, I do use then each time I do anything. It makes tasks easier for you to give others to do. Also you can now do it without thinking (and make it more efficient).

Goals

I am sure you have heard me talk on this before. Goals are critical. If you do not know your goals, you will not reach anything. I like taking steps and find it work like Sam Walton (great biography), instead of expecting to make a million dollars overnight and one a business one step at a time and make it bigger and bigger.

With my recent site, the goal was 30 visitors a day, then 100 visitors and work its way up to 1,000 visitors.

Here is what I do for my goal getting. I write out 6 goals each month around different areas that are important to me. I normally reach 70% to 90% of my goals. If I reached 100%, then it would lack challenge and if I did 50% then are further fetch. Goals need to be reachable and help you teach bigger goals.

I found the higher I make my goals, I may not reach it, however I will land somewhere very nice and ahead of not having goals. I was suppose to retire at the age of 32 years old (that was my goal when I was 25 years old – I did not reach it, however still helped me a lot).

Last on goals; I often set goals on blocks I have. When I started my last business, I had a habbit of working on a business, hit a road block and stopping. I did this like 4-5 times last year wasting weeks at at time (keep in mind my income base is already set – so I would not suggest this as your first business to, do something more basic and structured). So my goal was, unless I cannot see this business be a 6 figure site, I cannot stop for 2 months. I broke through a reoccurring pattern of stopping ideas when I broke a pattern. Which paid off very well.

Another goal that I wanted to get into eating healthy, so in May one of my goals is to have a salad each day. This will help me build a routine of eating more healthy. If I dont do it most of the time, then I will make it a goal again in June.

So what is your goals?

Money

I was having a drink with a fellow IMer who once ran a successful business and now has nothing to show for it financially. So my first question is, didnt you save money while you were doing well? He said no. Talking to a few other people, I quickly learned that most people do not. I have been told this success may not be here and that is cool, I will keep working at it, but more importantly when you are doing well, save money each week or month.

I will be the first to admit, I am not guaranteed what I got today to last forever or even a long time, so when you are making access cash and business is good, save money. Save money is important – remember the business works for you, you do not work for the business, well that is my thinking. So always save some money each week when your business is doing well. This will let you travel more, buy property and have money for a rainy day, if business does go down. I cannot state how important this is.

There are 3 things that may not have to do with Internet Marketing, however a lot to succeed and live a solid life online.

Cheers,

Mukul

0 to 1000 Daily Visitors in 90 days – Internet Marketing Results

Posted by Mukul Verma on April 14th, 2011

Last few months I have been quiet in the Internet Marketing website, , besides the odd update on my blog here and there, well I have gone back to working on my online business (which I really enjoy). I have been working on a new website and within 90 days we went from no visitors to over 1,000 visitors a day.

How Did I do this? 0 to 1000 visitors a day in 90 days.

1. Trial and Error

The first 2 months, the team works hard and we had tried many methods. We have wasted many hours on methods that produced no results. In the end using the same concepts as always (discussed in Traffic Marketing Intensive) the outsource was very different. My top traffic sources were very different then any other website I own, however managed to get the traffic. The key here is, the results are in the method, not the traffic source

2. Tracking

We tracked everything we did. Once we found methods that worked, we did more of it. Once we have found methods that did not work, we let it go. I had a full time person doing classified ads for 3 weeks which results in maybe 5 visitors a day. Was it worth it? No, so we stopped. I had someone go on Facebook, no luck here either, I am still going to try other ways on Facebook. Track everything and keep going with what works.

3. Giving Up

There was point where I am like, i am working soo hard, others are working soo hard and we are seeing nothing, no results. NOTHING AT ALL!!!! I wanted to give up, I came close to giving up, then I realized and set it as a goal not too. It was simple, as the last few projects, I would start, get to this point and stop. I said I had to go on this one. After 90 days, it was well worth it and I am glad I did not give up.

4. Outsourcing

Once a process was in place, I had someone on my outsource team work on the day to day. This is important, last 2 months I have been more distracted on personal stuff, however my wonderful team has taken care of the day to day stuff. ONLY OUTSOURCE once you have the process laid down. If they are new on your team, dont keep tweaking after. In this case, I had a great person, who has worked for sometime, so we had them work on it and tweaked it at one point almost daily. More outsourcing – Outsource Guide

5. The Email List

Because it fit the business model, collected emails. At one point, aggressively. However some business’s, including this one, it was a critical part. Yesterday I went out a email to this list and it profited a couple hundred bucks.

6. Business Plan

Know your business plan? Know how you are going to be better in the marketing then anyone else. The ironic thing is that with the short success of 0 to over 1,000 daily visitors, we are not even launch what I had for my business plan yet. This is only the trial run, if this flopped we would not invest more. Now I got programmers involved to make the beast I want for this website (also using only the profits made from this website).

When I came up with this idea (which many others do the same), it would have taken me 3 months to program the website. I did not want to wait 3 months, so what we did was use wordpress to get the website up and running (no cash investment) and then in 3 months would decide if we should go on. In that 3 months, we are at daily profit and over 1,000 visitors, so we are now starting to the build the real website and when its ready, we have a email list, traffic and profits already, its proven.

Business model is very important.

7. Study Growth

We had about 13% growth for a while – why that #, I dont know. We did not go from 0 to 1,000 over night. I had one point where we were doing 20 visitors a day, then aiming to 100 visitors, then 300, 500, 800 and 1,000, now aiming towards $1000 a week from the website.

Is this website worth my time, maybe not. However if I grow it, it will be more then worth the time longer term. Moving one step at a time (even if you think your profitability of time is higher at start – Like I think mine is today) and work your day up.

Last, how I got the traffic. I explain this in detail in Traffic Marketing Intensive – Traffic Marketing Intensive, if you have not pick this up, I highly suggest you do if you are struggling online and had to pick up one training from me – this would be it. It is theory and methods – THEORY IMPORTANT IN THIS TRAINING.

The 1,000 visitors a day came from the concept of Traffic Marketing Intensive, not the methods of websites. I got sites that get 5000 views a day on You Tube, this one, it was a flop.

Cheers,

Mukul