Here is a video on one method I use whenever I need to promote something local.

I am still a strong believe that why make your market 6 million (Toronto), when it can be 6 billion.  Promote BIG, however when your business plan makes it that you have to promote local, then here is what I use.

Also notice that I am promoting local half way around the world.

This is something I was working on today for one of my outsource team members.