There are several ways to create a anchor text.

What is a Anchor Text

It is creating a hyper link that shows as a word instead of a link

For example, a hyperlink would be www.internetmarketingcrunch.com and a anchor text for the same hyper link would be Internet Marketing.  Both are going to the exact same link however the latter appears to look much nicer and it called a anchor text.

How To Create A Anchor Text

There are several ways you can create it.  It depends on if you need it for html or on a word browser/visual program.

How To Create An Anchor Text in HTML

The format used is:

<a href=”url“>Keyword Text</a>

In this example:

URL – http://www.internetmarketingcrunch.com

Keyword Text – Internet Marketing Crunch

Therefore the HTML code we need would be

<a href=”http://www.internetmarketingcrunch.com“>Internet Marketing Crunch</a>

which would look like -Internet Marketing Crunch

Advance HTML Anchor Text Link (Open In New Tab)

Lets say you want it to open on a new page, you would use this format

<a href=”url” target=”_blank”>Keyword Text</a>

<a href=”http://www.internetmarketingcrunch.com” target=”_blank”>Internet Marketing Crunch</a>

which will look like -Internet Marketing Crunch

Now they both look the exact same.  The simple one will open up in this page.  The second one will open up in a new tab, so this page is still open.  If you test it out, please remember to click back and get over here.  There is still more to come on Anchor Text incuding the video.

How To Create Anchor Text in Microsoft Word or Word Processor

I know what you are thinking.  Mukul, I cannot believe you wrote that much, I thought you were all about the videos.  Well that is true, a little writing got me side tracked (I was already side tracked from a Document Marketing training I created to make this post to show Anchor Text).    Well here is the video showing how to do it in Microsoft Word.  This apply for any word processor or website creation program as well.  Checkout the video on the last past.

Cheers

Mukul